The 'L' Factor

"The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn & relearn" - - Alvin Toffler

This extends  beyond the  individuals like you & me...and  applies to all social, geographical, political and organizational 'constructs' around us.  Continual  learning is a default dimension that is a pre-requisite to strive, survive and surpass. The  business  dynamics in  an  IT scenario are both multidimensional and global, which makes it imperative to learn and then adapt / adopt fast, or even real - time.

Patni has always been a learning   organization; and that, has been the  most positive aspect of my experience with Patni. The challenges and opportunities it offers is a 'sweet spot', as it maps the  organisational, functional  and my professional  expectations. A non-existent technical experience and a non-IT functional experience when I joined in, has not been a deterrent in my successful contribution, thanks largely to the  inherent flexibility a ‘learning’ organization provides.

The wealth of  captive knowledge within  the corporate is  immense.  multiple activities that I have undertaken have always had multiple interaction points - clients, top mgmt, business unit heads, geography leads and critical support leads. These  knowledge  based exchanges have assisted in a holistic  understanding about  the industry and co-structuring marketing communication solutions that are both relevant and creative. 

As we move to IT enabled business solutions, marketing expectations are changing, which necessitates the  need for rapid learning, unlearning and re-learning.   As an adaptive learning organization, Patni has provided positive experiences that have helped many like me redefine our careers.

Challenging conventional wisdom and status quo is the key to success, especially in marketing. And its the 'L' factor that makes all the difference.